By Mark Stoever, President & Chief Operating Officer, Monster
Monster recently sponsored the Massachusetts High Technology Council’s annual meeting, where much of the discussion revolved around how top technical talent in the U.S.—some of the hardest to find and hire today — is not to be found in hubs like Silicon Valley, Cambridge, Massachusetts or New York City alone.
I was struck by the discussion and how it is a reflection of Monster’s purpose—to bring humanity and opportunity to the job market—to enhance lives, businesses and communities around the world. Every day we work to deliver the best ways to connect jobs and people, including helping employers look beyond typical hiring practices.
What was probably most interesting to me about the event was that of the many expert opinions shared there was a tacit acknowledgement that the talent is out there, if you just know where to look. There are so many jobs and also so many people out there, but connecting them all remains a challenge.
This is why I found the comments of one participant, Kevin Klowden, managing economist at the Milken Institute, a leading economic think tank based in Santa Monica, California, so intriguing. He said that Massachusetts, as an example, has topped the Milken State Tech and Science Index, which measures a state’s technology and science capabilities and corresponding economic growth, every each year since the index was launched in 2002. And here’s where it gets interesting; he also said this state is also making its neighbors better.
Naturally, California (No. 3 on the index) and Washington state (No. 6) — which brought the world Amazon and Microsoft — receive high scores. But if you dig a little deeper, you’ll find that two cities — namely, Washington, D.C. and Boston — have what Klowden described as a “halo effect.”
These two cities have bolstered the standing of their surrounding states.
For example, Maryland, Virginia and Delaware were Nos. 2, 7 and 10 on the index, last published in 2014, respectively. New Hampshire and Connecticut were Nos. 8 and 9. That’s nearly the entire top 10 of a leading technology economic index carried by two cities.
This proves that talent has not only clustered in these cities, but also surrounding these urban areas. It shows that as new, innovative companies spring up, so do people with the skills to work at them.
So if we know where to find the talent, what do we do about it?
At Monster, we believe in relentless innovation—seeking out ways to improve everything that we do. Today, it translates into developing capabilities to harness technologies that make connecting people and jobs far simpler and powerful, such as big data and social media.
In today’s world talent doesn’t collect like a puddle on the sidewalk; rather, it spreads through all the cracks. We approach this through solutions like Monster Social Job Ads that brings together big data insights on social profiles to put the right job in front of the right person on Twitter and Facebook.
We also are boosting discoverability through tools like TalentBin by Monster that enables companies to search across social media profiles and find the best candidates, regardless of location.
We believe this approach drives opportunity. Employers gain greater access to talent wherever it may be and individuals can find more jobs. So, if we want to help build this new way forward, it starts with technology and facilitation and the good news is that in our work, we’re seeing this happen already.
Stay tuned for more to come from Monster on how we’re making it happen, increasing then number and quality of connections, and better pairing employers and people.