Social Media Recruiting: What You Need to Know

For good reason, recruiting via social media is top-of-mind for many HR professionals in higher education who are clamoring to fill open positions. Colleges and universities must find the right talent across multiple dimensions –operational staff, faculty, research, executives, and administrative staff.
 
A January 2016 Society for Human Resource Management (SHRM) survey found that recruiting via social media is growing with 84% of organizations using it currently and 9% planning to use social as a recruiting tool. In addition, recruiting passive job candidates (82%) continues to be the top reason that organizations use social media for recruitment.
 
Undoubtedly, using social media like Twitter and Facebook is a must-have in leveraging modern recruiting strategies to find and engage the best talent. 
 
Below, we’ve aggregated some of the latest articles and thinking on social media recruiting to ensure your college or university stays at the forefront of the industry.
 
SOCIAL MEDIA AND RECRUITING
Social media is changing recruiting and hiring. Take time to understand the legal parameters.
Social media offers recruiters a competitive advantage in how to present a developed candidate to a hiring manager.
Chris Ferdinandi looks at using social media to build your employer brand.
The Internet is awash with information about job candidates. Be sure you’re aware of how to use it properly.
Do you use social media to search on job candidates? It turns out that they’re also searching on you and your organization.
 
 
SOCIAL MEDIA STRATEGIES AND TRENDS
Learn to create social media strategies that cultivate social good, employee morale, customer loyalty and satisfaction.
It turns out that the Grateful Dead were early progenitors of savvy social media strategy.
 
TWITTER AND FACEBOOK
Twitter has quickly become a forum for HR and recruiting bloggers. Check out the top employment bloggers.
Looking for fresh ways to attract job candidates? Twitter chats provide a new avenue to connect with prospective candidates.
Interested in joining the Twitter conversation but not sure how to get started? These tips will help.
Despite its popularity, Facebook remains a recruiting conundrum. The reason is often due to a lack of engagement.